Projects


What I’m Doing Now.


Cura Fitness

Cura Fitness is a boutique fitness studio based in County Down, Northern Ireland. I run the back office, admin, finance, technology and any other behind-the-scenes issues that come up. My fantastic wife is the powerhouse behind the whole enterprise. I’m very much in the Consigliere seat, offering advice and guidance where I can.

 

Simple Analytical

Simple Analytical is an analytics and data science learning resource. I give my best lessons, hints, tips and strategies to get people started in analytics and level up their data skills.

 

Santinotech

Santinotech is my tech consulting company. It’s recently been re-born like a phoenix from the flames after a few years of inactivity. I’ve previously consulted in banking/finance, started an online publishing empire and built predictive data models for the sports betting industry under Santinotech’s far-reaching cover.


Some Things I’ve Done Before


Liz's Lockets

Liz’s Lockets was my wife’s e-commerce business which sold memory lockets and costume jewellery. I built and ran the e-commerce store.

I also appeared regularly as her “Lovely Debbie McGee” at craft fairs and markets when we took the business out on the road. Soon to be re-launched with our 8 year old daughter at the helm as her first taste of entrepreneurship.

Sports Boffin

Sports Boffin was a sports betting prediction engine.

I started with football (of course) and built a full data platform on MS SQL Server. Match results and betting odds were scraped and loaded daily. I built a predictive algorithm that compared each game to the two sides’ previous form in similarly matched encounters (based on my modified homespun version of Rateform).

 

Liquid Gem was a Business Intelligence and Marketing Strategy consultancy I set up in 2011 with two old comrades.

We did some great work in Irish banking and made some contacts in New York. We parked it in late 2012 when a “too good to turn down” offer to go in-house at our main client came up.

 

Liquid Voices

Liquid Voices was one of the projects we spun out from Liquid Gem back in 2012. A B2C membership site which let members complete online surveys for companies and compete to win prizes and earn rewards.

 

State Of The Game in 2006

State of the Game was a football blog I started in 2005. It grew massively for a few years and gave me the opportunity to become a professional football writer for About.com and The New York Times Company.

I covered more of the back story in an article called I Want To Be A Football Writer When I Grow Up.

 

White Storm

White Storm was my first e-commerce development agency, started in 2003.

It stayed with me either as my full-time focus or as a vehicle for my side projects until 2007 when I set it aside and joined the big bad world of banking.