This is my personal website where I write articles on a variety of topics including business, personal finance, tech, careers, writing and my quest to build a simple kind of life. I've been a professional writer with clients including About.com and The New York Times Company. These days, I am a contributing writer on Towards Data Science, Hacker Noon and Dev.to.
Santinotech was the umbrella for my tech consultancy and development projects. I helped small teams use their data and technology to build stronger, more ethical, data-informed businesses.
Liz's Lockets was my wife's e-commerce business which sold memory lockets and costume jewellery. I built and ran the e-commerce store. I also appeared regularly as her Lovely Debbie McGee at craft fairs and markets when we took the business out on the road. Soon to be re-launched with our 9 year old daughter at the helm as her first taste of entrepreneurship.
Sports Boffin was a sports betting prediction engine. I started with football (of course) and built a full data platform on MS SQL Server. Match results and betting odds were scraped and loaded daily. I built a predictive algorithm that compared each game to the two sides' previous form in similarly matched encounters (based on my modified homespun version of Rateform).
Liquid Gem was a Business Intelligence and Marketing Strategy consultancy I set up in 2011 with some old comrades. We did some great work in Irish banking and made some contacts in New York. We parked it in late 2012 when a too good to turn down offer to go in-house at our main client came up.
Liquid Voices was one of the projects we spun out from Liquid Gem back in 2012. A B2C membership site which let members complete online surveys for companies and compete to win prizes and earn rewards.
State of the Game was a football blog I started in 2005. It grew massively for a few years and gave me the opportunity to become a professional football writer for About.com and The New York Times Company. I covered more of the back story in an article called I Want To Be A Football Writer When I Grow Up.
White Storm was my first e-commerce development agency, started in 2003. It stayed with me either as my full-time focus or as a vehicle for my side projects until 2007 when I set it aside and joined the big bad world of banking.