Who I am.

My name is Alan Hylands and I am a data analyst and writer from Northern Ireland.

What I've done.

I've worked in tech, data and analytics for nearly 20 years - building, reporting, analysing, managing and mentoring.

I have:

• Helped nurses provide better care for their patients by more accurately recording and reporting their treatments.
• Allowed small local businesses to successfully sell their goods to all four corners of the globe from the comfort of their own homes.
• Kept the savings of hundreds of thousands of ordinary people safe when the dark clouds of the financial crash loomed over us all.
• Built Customer Lifetime Value models to segment customer bases and get to know the best customers better.
• And much, much more (that I'm not allowed to tell about. Good old corporate NDAs.)

A little more background.

I studied Accounting at university and planned for a future in finance.

Then I found the internet, programming and databases.

I started my first e-commerce development agency in 2003. Since then I have worked on a number of small business start-ups in e-commerce, analytics, marketing, online research and content marketing.

I started a successful football website which gave me the opportunity to write professionally for the New York Times Company.

Quite unexpectedly, I was seduced into the corporate world of banking and financial services in the boom-time mid-noughties.

I spent over twelve years running Data and Analytics projects for a large UK and Ireland banking group. I worked my way up through the ranks from senior data analyst to senior analytics manager to Head of Retail Commercial Excellence.

We operated as a small, highly skilled mini-consultancy, helping guide the business on getting most value out of their commercial data driven projects and programmes.

In my own consulting work at Santinotech, I brought all of my technical, analytical and entrepreneurial experience to the table to get results for customers.

What I'm doing now.

In early 2020, I joined Zapier as a Senior Decision Scientist.

I am also Technical Director at Cura Fitness, our family boutique fitness studio based in County Down, Northern Ireland.

Where you can find me.

I live in the same small town I grew up in with my beautiful and very talented wife and our two equally beautiful and talented daughters.

You can contact or follow me on the links below.